Here’s s a small selection of samples from the portfolio. To see other work such as ghost-written blogs, print collateral, corporate magazines, social media videos, advertising campaigns and more, please get in touch.
QUEENSLAND SHOW CHOIR Copywriting | Website
Queensland’s longest-running community choir needed to distinguish itself from audition-based choirs and the less-professional social choirs. The brief was for copy that was friendly and conveyed QSC’s appeal—a choir that provides quality vocal training in an environment that make singers feel part of a family. Best Content wrote new copy for the home page, the ensembles and the About QSC information, in a tone in keeping with the fun new website design.
See the Queensland Show Choir website
JOHNNY ROCKET JEWELLERY Copywriting & strategy | Website & social media
EDGE STUDIO (CUTTING EDGE) Scripting & production | Video
Leading Australian video production house Edge Studio (Part of the Cutting Edge Group) hired Best Content’s Lynnette Haas to script and location produce a feel-good event video for its international client, 11th Hour Racing. With multiple stakeholders involved, Lynnette worked to briefs from Edge Studio and its client, collaborating with Edge Studio’s shooter and video editor, to deliver a video that could be used on multiple platforms.
See Edge Studio’s work and website
ARTS QUEENSLAND Scriptwriting, direction & production | Video
When Arts Queensland launched its new initiative, Backing Indigenous Arts, it commissioned Lynnette Haas, of Best Content, to create an explainer video for related industries and to screen at events. Lynnette scripted, directed and produced the video, and also negotiated for country music performer Troy Cassar-Daley to appear. She worked with a freelance camera operator and an editor at a local production house to create this long-form piece.
INTERFINANCIAL CORPORATE FINANCE LIMITED Copywriting | Website
VARIOUS CLIENTS Blogs | Social media videos | Branded magazines | Ad copywriting etc.
Best Content’s Lynnette Haas has worked on many weird and wonderful projects over the years. Think blogs ghost-written for everyone from academics to sports coaches; branded content magazines for residential communities and government departments; copy for billboards, print ads and posters; staff newsletters and more. Get in touch to see this kind of work, which includes writing created to be read by low-literacy audiences and in international markets.